A CEEW study reveals that despite a decline in complete stubble burning, 31% of surveyed Punjab farmers still practice 'partial burning' due to pest attack fears and lack of trust in alternatives. The study calls for a targeted Behaviour Change Communication (BCC) strategy instead of generic IEC campaigns to achieve a complete shift to no-burn practices.
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- ›Study Title: Behaviour Change Approaches to Tackle Stubble Burning at Scale: Reimagining Crop Residue Management
- ›Conducting Body: Council on Energy, Environment and Water (CEEW)
- ›Target this Data: 31% farmers partially burn, 6% completely burn, 86% unaware of Unnat Kisan app, 78% unaware of CRM training schedules.
- ›Target this Nodal Body: Council on Energy, Environment and Water (CEEW) – a non-profit policy research institution.
- ›Target this Recommendation: Shift from IEC (Information, Education, Communication) to BCC (Behaviour Change Communication) strategy.
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