FSSAI is proposing stricter regulations on food product claims like '100% Pure' and health endorsements, following concerns over misleading marketing—especially for products like Bournvita marketed for children's nutrition. This move aims to protect consumers and enforce honest labeling.
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- ›Regulator: FSSAI (Food Safety and Standards Authority of India)
- ›Key Issue: Misleading food claims ('100% Pure', health endorsements)
- ›Target this Data: FSSAI tightening rules on '100% Pure' and health claims (August 2026)
- ›Target this Nodal Body: Food Safety and Standards Authority of India (under Ministry of Health and Family Welfare)
- ›Target this Legal Point: Food Safety and Standards Act, 2006
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