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FSSAI Issues Prohibition Order to Dabur for Misleading '100%' Claims on Food Products

Target:UPSC GS-IMPSCSSC GATeachingPrelims HighMains MediumStatic GK Link
04 Aug 2026
~2 min
Source: The Hindu
Key Data:August 3, 2026FSS (Advertising & Claims) Regulations, 201815 days ATRProducts: honey, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water, coconut milk
Bodies:FSSAI
Practice MCQs from today's news ▸
What This Article Covers

1.FSSAI has prohibited Dabur India from selling food products carrying misleading '100%' claims such as '100% Natural', '100% Pure', etc.

2.The claims are in contravention of the FSS (Advertising & Claims) Regulations, 2018, as they are ambiguous, unverifiable and likely to mislead consumers.

3.Examiners will focus on the specific regulation, the role of FSSAI, and the definition of misleading claims – a key topic for Prelims and Mains.

The Big Picture
Prelims · HighMains · Medium

FSSAI's crackdown on misleading '100%' claims on food products is a major regulatory action that tests your understanding of the FSS Act, 2006, and the FSS (Advertising & Claims) Regulations, 2018. This news is relevant for Prelims (FSSAI, regulations, consumer protection) and Mains (food safety, ethics in business, regulatory framework).

Exam Lens

Quick Exam Facts From News

Prohibition Order DateAugust 3, 2026 (social media announcement)
Products AffectedHoney, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water, coconut milk, etc.
Regulation ViolatedFSS (Advertising & Claims) Regulations, 2018
Action Taken Report Deadline15 days

1-Minute Revision

  • ›Prohibition Order Date: August 3, 2026 (social media announcement)
  • ›Products Affected: Honey, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water, coconut milk, etc.
  • ›Target this Data: Prohibition order issued on August 3, 2026, with 15-day deadline for ATR.
  • ›Target this Nodal Body: FSSAI (under Ministry of Health and Family Welfare).
  • ›Target this Legal Point: FSS (Advertising & Claims) Regulations, 2018 – specifically Section regarding misleading claims.

Mastered this topic? Test your knowledge with a full MCQ quiz.

Practice exam-style questions, track your score, and strengthen your recall.

Q1Static LinkageEasy

Which regulation did FSSAI cite as being violated by Dabur's '100%' claims on food products?

Q2Statement-basedHard

Consider the following statements regarding the FSSAI prohibition order against Dabur:

1. FSSAI issued a prohibition order to Dabur India Ltd for selling food products with misleading '100%' claims.

2. The '100%' claims are permissible for compound foods such as coconut milk.

3. The products covered include honey, cow ghee, and edible oils.

Which of the statements given above is/are correct?

Q3Data-centricMedium

What was the deadline given to Dabur India Ltd to submit an Action Taken Report (ATR) to FSSAI?

Q4Application/ImpactMedium

What is the primary objective of the FSS (Advertising & Claims) Regulations, 2018, as highlighted in the news?

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