India has revised its Anaemia Mukt Bharat (AMB) Abhiyaan with a lifecycle approach, adding low birth weight newborns as a beneficiary group and introducing digital tracking via JANANI, RBSK, and U-WIN portals. With anaemia affecting 67.1% of children and 52.2% of women, the programme shifts from curative to preventive strategies to break the intergenerational cycle.
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- ›Children (6-59 months) anaemic: 67.1%
- ›Adolescent girls (15-19) anaemic: 59.1%
- ›Target this Data: 67.1% children (6-59 months) anaemic; 59.1% adolescent girls; 52.2% women (15-49).
- ›Target this Nodal Body: Ministry of Health and Family Welfare (implementing AMB).
- ›Target this Programme: Anaemia Mukt Bharat Abhiyaan (revised guidelines launched June 29, 2026).
- ›Target this New Group: Low birth weight newborns (0-6 months) added as beneficiary.
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