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Anaemia Mukt Bharat Revised: Lifecycle Approach, Low Birth Weight Added, 67% Children Anaemic

Target:UPSC GS-IMPSCSSC GATeachingPrelims HighMains MediumStatic GK Link
29 Jun 2026
~2 min
Source: The Hindu
Key Data:67.1% anaemia among children (6-59 months)59.1% adolescent girls anaemic52.2% women (15-49) anaemic31.1% adolescent boys anaemicLow birth weight (0-6 months) addedJANANI portal for pregnant women
Bodies:Ministry of Health and Family Welfare
Practice MCQs from today's news ▸
What This Article Covers

1.Revised AMB guidelines launched on June 29, 2026, focus on prevention across life stages rather than only treatment during pregnancy.

2.New beneficiary group: low birth weight babies (0-6 months) with emphasis on dietary diversity and digital tracking of adherence.

3.Anaemia prevalence remains high: 67.1% children (6-59 months), 59.1% adolescent girls, 52.2% women (15-49 years).

The Big Picture
Prelims · HighMains · Medium

India has revised its Anaemia Mukt Bharat (AMB) Abhiyaan with a lifecycle approach, adding low birth weight newborns as a beneficiary group and introducing digital tracking via JANANI, RBSK, and U-WIN portals. With anaemia affecting 67.1% of children and 52.2% of women, the programme shifts from curative to preventive strategies to break the intergenerational cycle.

Exam Lens

Quick Exam Facts From News

Children (6-59 months) anaemic67.1%
Adolescent girls (15-19) anaemic59.1%
Adolescent boys anaemic31.1%
Women (15-49) anaemic52.2%
New priority groupLow birth weight newborns (0-6 months)
Launch date of revised guidelinesJune 29, 2026
Portal for pregnant women trackingJANANI
Portals for children trackingRBSK & U-WIN

1-Minute Revision

  • ›Children (6-59 months) anaemic: 67.1%
  • ›Adolescent girls (15-19) anaemic: 59.1%
  • ›Target this Data: 67.1% children (6-59 months) anaemic; 59.1% adolescent girls; 52.2% women (15-49).
  • ›Target this Nodal Body: Ministry of Health and Family Welfare (implementing AMB).
  • ›Target this Programme: Anaemia Mukt Bharat Abhiyaan (revised guidelines launched June 29, 2026).
  • ›Target this New Group: Low birth weight newborns (0-6 months) added as beneficiary.

Mastered this topic? Test your knowledge with a full MCQ quiz.

Practice exam-style questions, track your score, and strengthen your recall.

Q1Static LinkageEasy

Which ministry is primarily responsible for implementing the Anaemia Mukt Bharat Abhiyaan?

Q2Statement-basedHard

Consider the following statements regarding the revised Anaemia Mukt Bharat Abhiyaan:

1. Low birth weight newborns (0-6 months) have been added as a new priority beneficiary group.

2. Haemoglobin testing records for children will be captured through the JANANI portal.

3. The programme now emphasises a lifecycle approach covering pre-conception, pregnancy, lactation, and beyond.

Which of the statements given above is/are correct?

Q3Data-centricMedium

According to the Health Ministry estimates mentioned in the article, what is the prevalence of anaemia among children aged 6-59 months?

Q4Application/ImpactMedium

What is the primary objective behind the revised Anaemia Mukt Bharat programme's lifecycle approach?

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