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India’s HPV Vaccination Campaign: Mandsaur Model Achieves 100% Coverage for 1.15 Crore Girls in 40 Days

Target:MPSCUPSC GS-ISSC GATeachingPrelims HighMains MediumStatic GK Link
02 Jul 2026
~2 min
Source: The Hindu
Key Data:1.15 crore girlsFeb 28, 20261.2 lakh new cases80,000 deaths40 days493 sessions
Bodies:Government of IndiaGovernment of Madhya PradeshRBSKSAMAGRA MPLadli Laxmi Yojana
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What This Article Covers

1.India’s nationwide HPV vaccination campaign launched Feb 28, 2026 targeting 1.15 crore girls aged 14-15.

2.Mandsaur district (MP) achieved 100% coverage in 40 days through 493 vaccination sessions across 893 villages and 190 urban wards.

3.Key strategies included addressing data invisibility, leveraging nudge theory, and targeting vulnerable communities like the Banchhada denotified tribe.

The Big Picture
Prelims · HighMains · Medium

India launched a nationwide HPV vaccination campaign on February 28, 2026, targeting 1.15 crore girls aged 14-15. Mandsaur district in Madhya Pradesh achieved 100% coverage in just 40 days using a data-driven, nudge-based strategy, offering a replicable model for last-mile health delivery.

Exam Lens

Quick Exam Facts From News

Campaign Launch DateFebruary 28, 2026
Target Population1.15 crore girls aged 14-15
India's Cervical Cancer Burden1.2 lakh new cases, 80,000 deaths annually (25% of global)
Mandsaur Achievement100% target in <40 days
Vaccination Sessions493 sessions; 12 permanent + 27 temporary sites
Coverage Area893 villages, 190 urban wards

1-Minute Revision

  • ›Campaign Launch Date: February 28, 2026
  • ›Target Population: 1.15 crore girls aged 14-15
  • ›Target this Data: Nationwide HPV campaign launched Feb 28, 2026; target 1.15 crore girls aged 14-15.
  • ›Target this Nodal Body: Ministry of Health and Family Welfare (campaign is under national health programme).
  • ›Target this Legal Point: No specific legal provision, but note the use of SAMAGRA MP (state platform) and Ladli Laxmi Yojana (state scheme).

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Q1Static LinkageEasy

SAMAGRA MP, the citizen-centric social security platform used for hyper-localised targeting in the Mandsaur HPV campaign, belongs to which state?

Q2Statement-basedHard

Consider the following statements regarding the Mandsaur HPV vaccination campaign:

1. The campaign faced challenges of vaccine hesitancy due to myths about infertility.

2. The primary challenge identified at the grassroots was vaccine hesitancy, not data invisibility.

3. The district used the 'Nudge Approach' to make vaccination the default choice.

Which of the statements given above is/are correct?

Q3Data-centricMedium

What is the total number of girls targeted for free HPV vaccination under the nationwide campaign launched on February 28, 2026?

Q4Application/ImpactMedium

What was the primary grassroots challenge that the Mandsaur district administration sought to overcome through its data-driven strategy?

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