The Central Consumer Protection Authority (CCPA) has penalised two food brands for using '100%' labels misleadingly, reinforcing that technical compliance with FSSAI norms does not justify deceptive marketing. This marks a clear shift from the doctrine of caveat emptor (buyer beware) to caveat venditor (seller beware) under the Consumer Protection Act, 2019. For exams, this is critical for understanding consumer rights and regulatory oversight on advertising claims.
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- ›Penalised Brands: Bectors Food (Atta Bread), Storia Foods (Coconut Water)
- ›Actual Atta Content: 87% (claimed 100%)
- ›Target this Data: 87% actual atta content in '100% Atta Bread'
- ›Target this Nodal Body: Central Consumer Protection Authority (CCPA) under Ministry of Consumer Affairs
- ›Target this Legal Point: Shift from Caveat Emptor to Caveat Venditor under Consumer Protection Act, 2019
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