The Delhi High Court has ruled against Google's practice of auctioning registered trademarks as keywords to rivals. This judgment, favoring Hindware Limited, addresses the conflict between trademark law and digital advertising, curbing 'free-riding' on brand goodwill. It sets a crucial precedent for online advertising ethics and brand protection in India.
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- ›Court Involved: Delhi High Court
- ›Case Year: 2013 (initiated)
- ›Target this Legal Point: Delhi High Court's ruling on trademark use in Google keyword advertising as 'free-riding'.
- ›Target this Nodal Body: Delhi High Court (Judiciary).
- ›Target this Year: 2009 - The year Google changed its policy in India to allow trademarked keywords.
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